Resources

5 Ways to Increase Restaurant Revenue

by
meez
·
Published on
April 1, 2020
·
3
min read

It can be tough to make a profit as a restaurant owner or food business entrepreneur. The cost of food, labor and rent can be overwhelming. But don't worry, there are ways to increase your revenue and help your business thrive! Let's discuss five ways in which restaurants can increase their revenue.

Increase Price

One way to increase restaurant revenue is by increasing the prices of your menu items. If you increase your prices by even a small amount, you can see a significant increase in profits. With meez's food cost calculator, you can calculate food cost percentage, sell price and profit margin.

The key is to not increase your prices too much or else you risk losing customers. Another way to increase revenue is by increasing the frequency of specials and promotions. Customers love a good deal, so if you offer more discounts and promotions, they're likely to visit your restaurant more often.

Expand Menu

Another way to increase restaurant revenue is by expanding your menu. This gives customers more options and increases the chances that they'll find something they like. If you expand your menu, be sure to add items that are unique and appealing to your target market. Think about upselling and add ons, like the price of adding avocado or a side to any order.

meez makes menu development easier with recipe organization, quick and accurate conversions and scaling, and photos and videos to re-create prep steps consistently. Plus you can cost your recipes as you develop them and price your menu accordingly.

Increase Awareness

You can also increase restaurant revenue by increasing foot traffic. This can be done by partnering with local businesses, hosting events, or offering delivery and take-out options. You could consider advertising your restaurant on social media or in local publications. A fun way to market your menu can be sharing some of the recipes publicly. In meez, you simply make a public URL and paste the link into social media posts, email newsletters or your restaurant website for fans to view with photos and video.

Host An Event

A great way to increase revenue is by hosting an event at your restaurant. This could be a private party, live music or a special menu preview. Events are a great way to bring in new customers and increase awareness of your restaurant.

Advertise on Social Media

Social media is a powerful tool that can help you reach a wider audience. You could consider creating a Facebook or Instagram page for your restaurant and posting regular updates.

Advertise on Google

Google is the largest search engine in the world, so it's no surprise that you can increase restaurant revenue by advertising on Google. You can create a Google AdWords campaign and target potential customers in your area. Increasing awareness of your restaurant will help you attract more customers and increase revenue.

Improve Customer Service

Another way to increase restaurant revenue is by improving customer service. This includes everything from food consistency to staff training. A team that is excited and knowledgable about the menu comes through in the front of house. Customers who have a positive experience at your restaurant are likely to come back and recommend your business to others.

A restaurant that operates smoothly increases revenue to ensure the business is thriving.

Get started with meez

Try it for free or book a live demo to learn how meez can help you can optimize your back of house operation.