CASE STUDY
Scaling consistent quality across 60+ City Barbeque locations with meez
City Barbeque, founded in 1999 by Rick Malir, aims to dominate the barbecue category across the United States by opening 800 restaurants in the next 25 years. To help achieve their goal of consistent quality across all its current and future locations, City Barbeque invested in meez as its all-in-one recipe management tool.
Business Type
Fast Casual Restaurant Chain
member name
Jessica Bograd
Senior Director of Culinary
location
Columbus
Ohio
Ohio
PROBLEM
Needed to achieve consistent quality across current locations in preparation for rapid expansion
Solution
- Gave each location access to recipes via several tablets throughout the restaurant, with appropriate access for BOH and FOH
- Improved accessibility to bilingual teammates
Results
- Significant improvements in consistency and competition quality scores
- Now able to open multiple locations on the same day by streamlining training
- Simplified catering operations with one-click scaling and easier prep
“Our brand standard that we preach to the high mountains is our competition quality standards. That's our biggest thing and it's so hard to do if people are not following the same recipe. By bringing in meez’s recipe tool, we've allowed all of our restaurants to be able to have that consistency.”
Jessica Bograd
Senior Director of Culinary
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