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Ming-Tai Huh on Square's 40% layoff, the restaurant tech stack, and the dream of one day quantifying the ROI of marketing.

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About this episode

Josh and Mike sit down with Ming-Tai Huh, restaurateur, MIT graduate, former Toast and Square executive, and co-founder of Cambridge Street Hospitality Group. Ming shares the unlikely path that took him from management consulting and technology into the restaurant industry, beginning with a spontaneous decision to open a restaurant after becoming deeply involved in his local Cambridge community. He reflects on his early days at Toast, helping to build foundational products such as online ordering, loyalty, APIs, and partnerships, and explains how his experience as both an operator and a technologist shaped the way he thinks about restaurant software.

The conversation dives into the future of restaurant technology, AI, SaaS, restaurant operations, and why supply chain management remains one of the industry's biggest unsolved problems. Ming discusses the rise of AI agents, the growing gap between experienced operators and first-time restaurateurs, the realities behind scaling restaurant software, and why he believes marketing attribution and ROI measurement remain major opportunities for innovation. Along the way, he shares stories about getting married inside an unfinished restaurant, building Puritan & Company from scratch, and what operators can learn from both the restaurant and technology worlds.


Links and resources 📌

Visit meez: https://www.getmeez.com

Follow meez on Instagram: https://www.instagram.com/getmeez

Follow Josh on Instagram: https://www.instagram.com/joshlsharkey/?hl=en

Follow Josh on LinkedIn: https://www.linkedin.com/in/joshua-sharkey-406965b/

Follow Ming-Tai Huh on LinkedIn: https://www.linkedin.com/in/mingtai/

Follow Ming-Tai Huh on Instagram: https://www.instagram.com/mingtai/

Visit Puritan & Company: https://www.puritancambridge.com

Visit The Lexington: https://www.thelexingtoncx.com

Visit Cambridge Street Hospitality Group: www.eatcambridge.com

What We Cover

01:03 Meeting Through The Boulay Alumni Network

02:28 Getting Married In An Unfinished Restaurant

08:22 From MIT And Consulting To Restaurants

13:16 Finding The Right Chef Partner

20:53 Building Products At Toast

28:31 Creating Toast's Platform And API Ecosystem

38:02 Joining Square And The Restaurant Opportunity

46:03 The Future Of Restaurant Technology

58:17 AI, SaaS, And The Operator's Toolkit

01:19:40 The Biggest Opportunity Still Missing In Restaurants

Transcript

Michael Jacober (00:00.066)Restaurants, we are

Ming-Tai Huh (00:02.2)We're so good at buying things.

Josh Sharkey (00:04.533)Yeah.

Ming-Tai Huh (00:06.71)Just the gender, but like we have a guy for everything in the restaurant space. We just have tons of them. And the next new one is gonna be the AI guy, the AI person. And they're gonna help restaurants. And they're gonna get better results than they have in the past. Now, of course, AI it'll be embedded in the existing tools. Square's got AI products in it, toast has AI AI capabilities in it. Everyone's gonna have AI components within it. My

Yeah, advanced software, perfect venue, has AI capabilities in it. I love it. And so, you know, there's that trend is here to stay and going on. It doesn't mean though that all of a sudden air was just start just building everything. I think we're still kind of gonna run as put my operator head on, still gonna run our businesses. like a service model where we expect to pay for something and to get something in return.

And but that thing in return is gonna be actually more powerful than it than it has been in the past because of AI.

Josh Sharkey (01:05.602)You're listening to the Mies Podcast. I'm your host, Josh Sharkey, the founder and CEO of Mies, a culinary operating system for food professionals. On the show, we're gonna talk to high performers in the food business, everything from chefs to CEOs, technologists, writers, investors, and more about how they innovate and operate and how they consistently execute at a high level.

Day after day. And I would really love it if you could drop us a five-star review anywhere that you listen to your podcast. That could be Apple, that could be Spotify, could be Google. I'm not picky. Anywhere works, but I really appreciate the support. And as always, I hope you enjoy the show. So that everybody knows, the very famous Ming is on the Mies podcast today. I think we've been actually trying to make this happen for a very long time. For the last three

consecutive roles you've been in, but we finally made it happen and you're here. Yeah. I don't think I need to tee up too much other than you're a restaurateur and you have been now at a a number of public companies square to help them marshal in food technology until they decided let's just cut forty percent of our team and toast, which you did that for what was like seven years? Man, seven years of toast. And then you went to this college, Mike

Ming-Tai Huh (01:58.572)I'm excited to be.

Ming-Tai Huh (02:19.618)Yeah, yeah, seven years.

Josh Sharkey (02:24.995)you might have heard before, it's called MIT.

Michael Jacober (02:26.796)Metropolitan institution of transit.

Josh Sharkey (02:30.124)It's a technology school. I heard it's a little bit difficult to do, but they have all kinds of different programs with science, math, things like that. It's in it's in the Massachusetts. Yeah. Yeah. And Ming attended. And actually Ming you have a few people that are like in your leadership team that are that are MIT grads as well, which is not common for restaurants.

Michael Jacober (02:38.264)Massachusetts, right?

Ming-Tai Huh (02:49.4)Yeah, I think it's a little bit of a confluence of of region and but like minded. And yeah, I'm I'm proud to have some of that DNA on the leadership team.

Josh Sharkey (02:58.786)Well we're gonna talk about that, but first let's talk about how you got married at your restaurant 'cause you started this restaurant and then decided to you know, that's where you're gonna have your your wedding day. Is that right?

Ming-Tai Huh (03:06.648)Yeah, it was it was very much so that I planned to have my reception at at the restaurant. we got married my my my wife actually went to Harvard and she Anna and I got married at the Memorial Church in Harvard Yard. So

Josh Sharkey (03:22.915)So who's who's who's better? What is the what is the consensus on MIT version?

Ming-Tai Huh (03:27.722)Obvious that she is better.

Michael Jacober (03:31.63)It sounds like you're gonna have some pretty low IQ.

Ming-Tai Huh (03:34.808)Kids. As long as they're happy is what I care about is the answer. But you know what? That's hard to do. That's hard to do. Kids, kids, that's a whole nother topic. You know, I almost see you have the restaurants you could treat as as children. Yeah, you really have to take care of them, give all your love to them, and sometimes you don't get that love back. That's what kids are all about.

Josh Sharkey (03:56.686)So did your staff obviously ran this wedding that you got married at

Ming-Tai Huh (04:00.942)Restaurant. Let me tell you, we were originally a May 2012 open. So long time ago, for those listening. Yeah. You know, first first time restaurant operator. You know, you don't really stay on schedule. And and I learned that this is common, that you kind of never stay on schedule. And I was getting married in September. Right. So that date was set, you know, all the good stuff. September 29th. And so

Josh Sharkey (04:26.296)Did you get married?

Ming-Tai Huh (04:30.434)I'll cut I'll cut a couple pieces, but you know, let's just say when you're building a restaurant and especially you're taking over a space, the legacy old problems of the space become your problems, according to inspectors and the people who are making sure that you're doing things by the book. And let's just say the restaurant that previously owned the space that the Puritan is in, didn't do everything by the book. so that meant longer timeline, cost overruns.

Tons of stress. Ultimately that got pushed back to August. And if you know the district here, then we didn't open until November. So where did I get married? In the restaurant. It was an unfinished restaurant. It was basically a plywood box. And the kitchen was not working. We brought in hot plates. We basically it was like as if you were doing an off off prem event.

in the in the woods, you know, or like at you know, on a farm or something like that. But it was amazing. It was wonderful. A lot of guests kind of talk about how, you know, this was kinda neat. You know, it's not like getting married at at the Ritz Carlton or something like that. But they were like on the inside track of of something else being built. Not just this marriage that was starting off, but of like this this restaurant that that Meg is building. And yeah, absolutely my staff

after delays, you probably know how well how this goes. Like they need to work. They need to make some money. and so we definitely wanted to have the event to make sure we compensated the team. So yeah, I got married in a in an unfinished restaurant. So like no bankettes, no furniture, no FN FE, like

Josh Sharkey (06:09.677)Wild.

Josh Sharkey (06:14.89)wow. So just like totally open space. yeah, yeah, yeah.

Ming-Tai Huh (06:17.666)Yeah.

Michael Jacober (06:18.622)It's kinda cool. It it's an event space. It was an event space. Yeah.

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