VP of Revenue

Company Overview:

meez is transforming the restaurant industry with a first of its kind Culinary Operating System and innovative recipe technology.  Culinary professionals and restaurant operators are leveraging meez to organize and manage their recipe IP, build profitable menus, and operate with exceptional consistency and accuracy.  The result is more money to the bottom line, much lower labor and food costs, and significantly more efficient and happy team members.  We are looking for a highly driven VP of Revenue to take ownership of our revenue strategy, execution, and growth. If you are passionate about the food service industry, have a proven track record of increasing revenue in SaaS businesses, and are ready to scale our company to the next level, we want to meet you.

Role Summary:

As the VP of Revenue, you will set and execute the revenue growth strategy across all sales channels, customer segments, and products. You will lead and scale our sales and account management teams while driving results that exceed ambitious revenue goals. You’ll work closely with cross-functional teams (marketing, product, operations) to improve customer retention, expand sales pipelines, and build a repeatable playbook for revenue generation.sal

This role will report directly to the CEO.

Key Responsibilities:
  • Own and Deliver Revenue Targets: Take full ownership of revenue results, tracking key metrics such as annual recurring revenue (ARR), retention metrics such as Net Dollar Retention and Churn, as well as customer acquisition costs (CAC) and lifetime value to CAC (LTV to CAC).
  • Increase ACV & Net Dollar Retention: Design and implement strategies to grow average contract value (ACV) and retain core customers through upsell and cross-sell opportunities.
  • Achieve & Scale Sales Quota: Lead demand-generation, new sales, customer success, and retention teams to sell products and services and predictably meet and exceed targets.
  • Build and refine the Revenue Playbook: Implement predictable, repeatable, and scalable sales and account management processes, including refining our existing verticals and ensuring we expand our current portfolios. 
  • Hands-On Leadership & Team Building: Lead and scale a team, fostering a coaching culture that empowers others to succeed with high emotional intelligence and strong communication.
  • Early Stage Startup Execution: We're a small, scrappy team that gets things done. You will be expected to be hands-on, jump on calls, lead training, and execute processes from the ground up. You’ll be expected to make our team as efficient and productive as possible. We move fast here, and you’ll be expected to adapt to the business.
  • Cross-Department Collaboration: Work closely with the product, marketing, and operations teams to align strategy, process, and execution with company-wide goals.
Key Qualifications:
  • Proven Revenue Growth: A demonstrated track record of delivering significant revenue results in a SaaS environment, including clear metrics and ownership of outcomes.
  • SaaS Experience in Foodservice Industry: Previous experience selling SaaS products to restaurant executives, chefs, and operators, with a deep understanding of the competitive landscape and industry pain points.
  • Quota Attainment & Exceeding Goals: A history of achieving ambitious revenue and sales goals, including growing ACV, net dollar retention, and improving close rates.
  • Early Stage & Scaling Experience: Experience operating within early-stage startups (preferably at or before Series A), building and refining revenue processes, and ensuring we have the right team. Proven success generating the most out of a small team is a huge plus. 
  • High EQ & Leadership Skills: High emotional intelligence, able to coach and develop others, communicate clearly, and drive a results-focused yet positive culture.
  • Strategic Sales Management: Ability to successfully empower and manage sales and account management teams in sync, with a strong understanding of transactional sales, lower ACV, and deep expansion revenue strategies.
Red Flags (What We’re Avoiding):
  • Lack of ownership or clarity around key metrics, with unsatisfactory results or unclear goals.
  • Experience heavily dependent on legacy systems or big corporate environments without demonstrated success in early-stage companies.
  • Poor team dynamics, such as an inability to coach others or communicate effectively and a focus on “I” instead of “we.”
  • Lack of curiosity or empathy towards understanding cross-departmental contributions (such as product/engineering) and solving customer pain points.
  • Lack of knowledge and understanding of restaurant operations (or generally industries with tighter margins and high percentage of deskless workers)
What We’re Looking For:
  • A solution-oriented, data-informed leader who takes personal responsibility for outcomes and leaves conversations feeling energized.
  • Someone motivated by winning, willing to prove themselves in a challenging, high-growth environment, and capable of leading autonomously.
  • A fast learner with a systematic approach to scaling a business who seeks feedback to improve and can effectuate change positively and efficiently.
  • Minimum 5 years of experience leading and scaling teams in an ever-changing, fast-paced environment with a proven track record of success. 
Industry Experience:
  • Deep understanding of the restaurant tech stack and pain points of kitchen operators.
  • Experience selling to non-technical buyers and companies on a budget.
  • Knowledge of sales motions across different verticals within foodservice (e.g., SMB, multi-unit, institutional, catering).

Why Join Us?

At meez, we value operational empathy, iterative improvements, innovation, autonomy, and collaboration. We offer the opportunity to build a scalable revenue engine, work alongside a dedicated team, and play a critical role in shaping the future of our company. Join us as we redefine how restaurants operate!

Does this sound like a fit for you?

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