meez podcast

Finding Your Zone of Genius, and Solving Healthcare for Restaurants with Elizabeth Tilton

Headshot of Elizabeth Tilton

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About this episode

Josh sits down with Elizabeth Tilton, founder and CEO of Oyster Sunday and OS Benefits. They discuss the critical need for independent restaurants to have the same purchasing power as large corporate groups. Elizabeth shares her journey from being a chocolatier and pastry chef to building a corporate office for independent operators. They discuss the launch of OS Benefits which provides zero deductible health insurance for the hospitality industry. They also explore the concept of scaling a business without adding locations and how Elizabeth views her dyslexia as a superpower in pattern matching. The episode concludes with a look at her time with Noma Projects and her favorite dining spots in New Orleans.

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Links and resources πŸ“Œ
Visit meez: https://www.getmeez.com

Follow meez on Instagram: https://www.instagram.com/getmeez

Follow Josh on instagram: @joshlsharkey

Follow Elizabeth: @elizabethtilton and Linkedin Here

Follow Oyster Sunday on Instagram: @oystersunday

Oyster Sunday: https://www.oystersunday.com/

What We Cover

01:14 From pre-med to pastry chef and chocolatier

02:44 Preferences on chocolate and couverture

05:31 Why Oyster Sunday takes team retreats to the Catskills

07:40 Defining New Orleans as a person named Aunt Betty

09:16 What is Oyster Sunday?

10:35 Are restaurants operating better today than 5 years ago?

12:10 Why restaurants are under-investing in automation and CRM

20:48 The responsibility to scale a business

24:36 Elizabeth's time as interim CMO for Noma Projects

28:56 Viewing dyslexia as a superpower in pattern matching

36:00 Finding your Zone of Genius as a founder

44:39 The origin story of OS Benefits

46:41 How OS Benefits aggregates buying power for independent restaurants

53:14 Elizabeth’s top New Orleans dining recommendations

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Transcript

Elizabeth Tilton (00:00.11)

took me like three chances to tell the trademark office that we did not sell oysters on Sunday to get our trademark. In 2019, it was very funny. I being like, I do not hold inventory. I do not sell oysters. am not a restaurant.

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People thought you were referred for a while, right?

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I know. But actually the name stands for operating system, OS. So that's it came from and it's sticky, know, all that stuff.

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You're listening to Me's podcast under host Josh Sharkey, the founder and CEO of Me's, a culinary operating system for food professionals on the show. We're going to talk to high performers in the food business, everything from chefs to CEOs, technologists, writers, investors, and more about how they innovate and operate and how they consistently execute at a high level day after day. And I would really love it if you could drop us a five star review anywhere that you listen to your podcast. That could be.

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Apple, could be Spotify, could be Google. I'm not picky, anywhere works, but I really appreciate the support, and as always, I hope you enjoy the show. I did know you were a chocolatier, although I remember pastry, but I didn't actually remember a chocolatier, although I did, you know, obviously, some research at the time.

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Elizabeth Tilton (01:14.158)

funny story about that one, if you ever...

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Well, so you were, but you were talking to before you were into Patri, right?

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So I was in pastry, of which one of my first jobs was being the head chocolatier. It was amazing. I loved it. was like the chemistry and the rig, like that kind of the precision of it. Like when you knew you casted the chocolate right and the fourth lattice structure of the sugar content has solidified properly, there's no better feeling than like pulling the right on glaze. That'd be the only thing I'd say. I was actually at Whole Foods once and this woman behind me was smelling me. And I could hear her. I could hear her going.

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Heh.

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And I was like, excuse me. She was like, I'm so sorry. What do do? I was like, I work in chocolate. She goes, you smell so good.

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Joshua Sharkey (01:58.094)

I mean, there's no better smell than that. I remember when I first learned that you could microwave chocolate to temper it and I was like, holy shit, that's amazing. And then I remember the day that I learned that you can put a fucking stainless steel bowl into a microwave and I was like, what?

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